As a relative newbie in the Twitter world, what I can share with you is my ‘aha moment,’ the day I figured out why my business needs to be on Twitter. It was a day when I stopped wondering, “Why would anyone be on Twitter” to “Why isn’t everyone on Twitter?” As a businesswoman on Facebook, I only have access to so many people, but on Twitter, I have access to SO MANY PEOPLE! Sure, not everyone pays attention to what I have to say; my random thoughts may even annoy someone enough to have them unfollow me, but then 10 or more people will take that person’s place within a short period of time. One lost Twitter follower does not have the same impact as losing one friend on Facebook.
Twitter vs. Facebook
The first benefit of Twitter vs. Facebook is you can tweet often. You can literally update your account hundreds of times per day. I do not recommend this tactic but you can do it. What would happen if you updated your Facebook status that often? I know how my friends would react — I’d be down to only friends who don’t log in often.
An additional benefit is a follower can get to know you in a casual way before engaging in a conversation with you. None of that trade show talk here — it’s a good place to be yourself. If you’re likeable and have interesting things to say, you can say them and it will do your website visits and your business a world of good.
Do you have a blog where you share what you know? Great! Tweet the link and followers will learn that you’re the go-to person in your area of expertise.
Like I said before, you have access to people you normally wouldn’t have access to. You can follow those people you might like to do business with, see what he/she tweets about, check out his/her website, and reply thoughtfully to future tweets. After some time has passed and you have proven yourself to be legit and not a stalker, you may end up meeting face-to-face like I did with a gal who started following me. Or maybe I followed her first and she followed me after. Who knows and does it really matter? I met Maegan Elliott (aka @OhYeah_Her) online. We began chatting back and forth. Turns out she’s from my same hometown although I couldn’t hear the Fargoesque (the movie not the city) accent through Twitter. The next thing ya know, I’m having Mary Kay samples delivered to my house dontchaknow. And soon after that, I had Mary Kay lipstick delivered to my office where I met Maegan in person with her young followers. Seeing her in person sealed the relationship, a relationship started with Twitter.
I am not suggesting your business leave Facebook behind. In fact, you should definitely have a fan page for those who haven’t tumbled to the power of Twitter yet. People like the former me. They are complementary to each other, so definitely don’t go deletin’ anything yet.
But, wait, there’s more…on some random Tuesday the following week after meeting Maegan, Tim (aka @Sogeshirts) direct messaged (DM) me, asking if I’d like to attend a Tweetup. Wha? A Tweetup? I must admit it was my very first invitation to a tweetup and I had to google what one does at a Tweetup. And in typical first-child fashion, I went to the library in search of a book about social media to better prepare me for the event. Although The Social Media Bible is very good, it had nothing to say about a tweetup. #sigh
I decidedI was just going to have to “wing it” (snort)!
Tim got to know me through my tweets (we connected over melons )and thought I’d be a good match for his event. Even Tim has access to people he normally wouldn’t (me); we don’t know the same people, run in the same crowd, or have any hobbies in common. We never would have met without Twitter. Can you feel the power yet?
Find out how meeting people in person I had followed for months at my first tweetup went in Twitducation Part III where I share my final Twitter “AHA!” moment. Hopefully my aha’s will lead you to ahhhh….